Who proposed the three outlines and five often

Three Gang refers to the monarch as the court, the father is the son, and the husband is the wife. Five Chang refers to benevolence, righteousness, ritual, wisdom, and faith. The Three Outline theory reflects the principal of the legalist's monarchy, and was first seen in "Han Feizi · Zhongxiao Pian". Han Feizi said in this article: "The minister, the father, the father, the wife, the wife, the three are governing the world, and the three are chaotic." Five Chang refers to Confucianism, righteousness, righteousness, , Ritual, wisdom, faith. In the Han Dynasty, Dong Zhongshu transformed the Confucian people's original ideas into the monarch of the legalist, inheriting the three outline theory of the legalist. For details, please refer to the book "Spring and Autumn Fan Lu", that is, to enlighten the world by setting a fixed name to maintain the ethical and political system of society. The Confucianism after being transformed by the legalist has become "internal and external Confucianism."
three outlines
three outlines: monarchs and ministers, that is, the monarchs and ministers should talk about faith; father and son; husband and wife, the husband and wife must be peaceful.
"Liwei · Han Wenjia" Yun: Three Gangs, that is the monarch as the court, the father is the son, and the husband is the wife.

(1) Five constants: benevolence, righteousness, ritual, wisdom, faith.
The five centers are also called the "Five Classics", that is, five behavioral rules. The words "Shangshu · Tai Under the Oath": "Inspeal the Five Changs".
[Tang] Kong Yingda Shuyun: "Five Chang is the five classics, which is called father, mother -in -law, brothers and friends, brothers Gong, Zixiao," ", That is, the ancients' so -called monarchs, father -son, brothers, couples, and friends have five kinds of human relations. Use loyalty, filial piety, 忍, forbearance, and good as the "five -way" relationship criteria.
Monzi believes that there is a way of courtesy and righteousness between the monarchs and ministers, so it should be loyal; there is an inferiority between father and son, so it should be filial piety. There are different inside and outside, so it should be tolerated; there is a virtue of integrity between friends, so it should be good; this is the principle and guidelines of the ethical relationship between people.
The evolution
Dong Zhongshu's "Five Lun"
The words of the three outlines and Wuchang originated from Dong Zhongshu's book "Spring and Autumn Fan Lu" in the Western Han Dynasty. But as a moral principle and standardized content, it originated from Confucius in the pre -Qin era. Confucius once proposed ethical and moral concepts such as the monarchs and ministers, father and son, and benevolence and wisdom. Mencius then proposed that "the father and son have relatives, the monarchs are righteous, the couples are different, the old and young are orderly, and friends have a faith" moral norm. In accordance with the theory of Yang Zun and Hypinity of his avenue "Guiyang and the Yin Yin", Dong Zhongshu further exerted the concept of Wu Lun, and proposed the three outline principles and the five constant ways. Dong Zhongshu believes that in human relations, the three relationships of monarchs, father -son, and husband and wife are the most important, and these three relationships have a natural, eternal relationship: the master and the consul. Lord, Zi is the main; That is, the so -called "monarch is the scholarship, the father is the son, and the husband is the wife's outline". The three outlines are taken on the way of yin and yang. Specifically, Jun, Father, and Husband reflect the "yang" aspect of heaven, and ministers, sons, and wives reflect the "yin" aspect of heaven; Yang is always in a dominant and honorable position, and yin will always be obedient and humble. Dong Zhongshu has established the dominance of monarchy, patriarchal, and husband power, and has sacred a feudal level system and political order into the fundamental law of the universe.
"The Way of Five Standards" is actually the concrete of "three outlines". Dong Zhongshu also believes that the way of benevolence, righteousness, etiquette, wisdom, and faith is the basic law of dealing with the relationship between monarchs, father, son, husband and wife, and humble relationships. In his opinion, one of the important features of people from other creatures is that human beings have the five constant ways. Adhering to the five constant ways, you can maintain the stability of society and the harmony of interpersonal relationships.
"Three Outlines" and "Sixth Ji"
The Han Ban Gu (32-92) wrote "White Tiger" lectures on the same difference between the five classics in the Han Dynasty and uniformly unified the today's textbooks. The "White Tiger" summarizes the achievements of the two Han classics. It integrates the masterpieces of the two Han Dynasty and the scriptures. The main content is to describe the discussion of the Baihu View Conference on the science. And put forward the ethical gold bars of "three outlines" and "six years". The uncle, the teacher, the friend, and the friend "believe that the" three outlines of the world, the sixth discipline and the six -in -law ", and the" six years "are from the" three outlines ". It becomes a natural and eternal relationship. "White Tiger" constructed a set of theological purpose and political ethical ideological system with three outlines and five constants. Through a series of specific systems, it was fully reflected, and in the Eastern Han Dynasty, it actually played a codes.
Zhu Xi's "Three Outlines and Five Changs"
S. Starting from Zhu Xi in the Song Dynasty, the three outlines and five constant use.
The concept of famous religion also started in Confucius. Confucius emphasized that he was educated in the society with a level name, and believed that it was first of all to "rectify the name" to achieve "monarch, ministers, father, and son." Dong Zhongshu advocates the name of the trial and educate all the people. During the Western Han Dynasty, the political concepts and moral norms in accordance with the interests of the ruling interests were named as the name, and the name was named. It is called "called teaching". The content is mainly three outlines and five constants. However, the appearance of the word "famous religion" was in the Wei and Jin dynasties, which was used to refer to etiquette with the main content of Confucius' "rectification". During the Wei and Jin dynasties, arguments were carried out around the relationship between "famous religion" and "nature". Wang Xunjie's old Zhuang thought in Confucianism, thinking that the famous religion was out of nature; Ji Kang put forward the idea of ​​"more than the famous teaching and letting nature"; Guo Xiang of the Western Jin Dynasty believed that the famous religion was natural. After the Song and Ming dynasties, the famous religion was called "heaven" and became a stingy for the words and deeds of people. If the ethics outline is often, it is regarded as a "sinner".
The concept of three outlines and five constants and famous religions play a role in maintaining social order and regulating interpersonal relationships.
Example: But I came from a famous door like me, read poetry books, and did not dare to forget a little teachings of the saints. (Yao Xuezheng's "Li Zicheng")
The traditional Chinese enlightenment educational readings "Three Character Classics" also clearly wrote: "Three outlines, monarchs, father and son, couples are smooth." Five Changs, indisputable. "From this, we can also see" three outlines and five constants "as the deep -rooted moral standards of Chinese people in the development of Confucianism.
3 Evaluation
three outlines and five constant concepts of famous religions are defended for the sacredness and rationality of the feudal class rule and hierarchical order. Essence As the highest moral principles and concepts of feudal society, they are written into the genealogy of the feudal family, playing a role in standardizing and imprisoning people's thoughts and behaviors. For more than 2000, it has always affected the nationality of the Chinese. Of course, this idea also plays a role in maintaining social order and regulating interpersonal relationships during a certain period.
The negative effects: The use of three outlines and five constant maintenance of autocratic rule, suppressing and stifling people's natural desires, which has a negative impact.
Positioned active effect: Active role in shaping the Chinese nation's personality: such as attaching importance to subjective will, focusing on qi festivals, morals, self -control, struggle, emphasizing human social responsibility and historical mission, etc. —— Korean scholar Zhao Junhe in his "Eastern Ethics" (the first edition of the first edition of Jilin People's Publishing House in May 2004) explained the "three outlines" as follows: "Outline" has the meaning of "model", in social ethics In the moral system, "the king is the court" means that the superiors are the model of the lower level, the "father is the child" is the model of the parents as the child, and the "husband is the wife" is a model of the husband's wife. Model has the leading role of leading and demonstration, and is a dominant aspect.
The meaning of "three outlines" with the meaning of "exemplary" and "demonstration", indicating that in the ethical relationship of "three outlines", the leading party should assume more moral responsibility and social obligations. It is a kind of right and a responsibility. In the "monarch system", "father -son system" and "husband and wife system", the "three outlines" reflect the integrity, dominance and effectiveness. Without this "outline" Unclear question. With the "three outlines", the complex society and family relationships will have a simple and effective treatment method.
4 Impact
"Yi Wei", as the work of the Divine Book of Confucianism in the Chinese Confucianism, talks about the yin and yang of the heavens and the earth, and you can't forget the three outlines and five constants of Confucianism.
The above said: "Yi", so he said through heaven and earth, rational people. Therefore, the gossip is built, the five qi is established, and the five constants do it, like the law of the law, the yin and yang, and the meaning of the monarch, father and son, couple. As long as the righteousness of the monarchs, father and son, and couple is righteous, the people are ruled, the monarchs are respectful, the courtiers are obedient, and the group students are peaceful. In other words, the three outlines of the monarchs and ministers, father -in -laws, sons, and couples are the basis for existence of ancient society.
In addition to the three outlines, "Yi Wei" also demonstrated the eternal rationality of the five constants of benevolence, righteousness, etiquette, wisdom, and faith in a large amount. The volume of "Dry Cutting" said: Life should be gossip body, and five qi thinks of five constants, benevolence, righteousness, ritual, wisdom, and faith are also. The husband's things began to be out of the earthquake; the shock, the hexagram of the east, the yang started to be born, and the path of the shape, so the oriental is benevolence. The hexagrams of Li, the south, the yang must be in the top, the yin must be underneath, the phenomenon of respect for the inferiority, and the order of gifts, so the south is ritual. Entering the exchange; the hexagrams of the West, the use of the west, the use of all things is suitable, and the principle of righteousness, so the West is righteous. Gradually in the hurdle; the hexagrams of the north, the shape of the yin, the yin and yang qi are closed, and the faith is also the letter. Therefore, the north is a letter. The righteousness of the husband and the four sides are all in the center, so Qian, Kun, Gen, and Xun are in four dimensions. The central government is also the rope, and the determination of wisdom is also, so the central government is wise. Therefore, the Tao is in peace, stands in rituals, is based on righteousness, and is determined to believe in wisdom. Five, moral distinction, as well as heaven and man. The saints are all the minds of God, rational people, and Ming to Tao. Obviously, the words of "Yi Wei" are the five qi and faith in the five qi and faith to the sky with their hexagrams.
The discussion in "Yi Wei's" is more reasonable than Dong Zhongshu's demonstration of loyalty, filial piety and uniform, but also more full of theological colors.
5 The role of three outlines and five is often adjusting, regulating the behavioral criteria for adjustment, regulating the relationship between monarchs, father, son, brother, couple, friend, etc., which are used to educate the world and maintain social ethics.
The concept of three outlines and five constant and well -known religions is defended by the sacredness and rationality of the feudal class rule and the order of hierarchy. As the highest moral principles and concepts of feudal society, they are written into the genealogy of the feudal family, playing a role in standardizing and imprisoning people's thoughts and behaviors. For more than 2000, it has always affected the nationality of the Chinese. Of course, this idea also plays a role in maintaining social order and regulating interpersonal relationships during a certain period.
6 The corporate industry said
"Three Outline and Five Changs", a well -known brand expert Mr. Xie Fu Liang studied a kind of entrepreneurial brand shaping strategy, of which "three outlines" mainly refer to the creation of entrepreneur brand. "Positioning as an outline", "with social responsibility as the outline", and "the construction of corporate brands and product brands as the outline"; "Five Chang" refers to the daily driving force of an entrepreneur brand, which mainly refers to the successful shape of an entrepreneur brand brand Entrepreneurs must always practice internal skills, innovation, news events, visit the grassroots level, and reflect on them.
three outlines
"Three Outline" is an important foundation for shaping the entrepreneur brand. After leaving this "three outlines", the positive role of the entrepreneur brand will be greatly reduced. The following analyzes the "Three Outlines" meaning.
The first, based on the positioning of entrepreneurs' personal brands as the outline, refers to shaping the entrepreneur brand to first do a good job of entrepreneurial brand positioning, and follow the "Trinity" positioning rules. For an enterprise, most of the three types of brands -entrepreneur brand, corporate brand, product brand. Therefore, when the brand positioning, the "soul" of the three types of brands must be harmonious and unified, and must not be contradictory. For example, when our Yuanzhuo brand planning agency serves Sano Jewelry, we make full use of this strategy to position Wang Fei (entrepreneur) as a leading figure in the Chinese pearl jewelry industry. Enterprises, Snow Children (Products) are positioned as the first brand of high -end pearl jewelry in China. These positioning methods have achieved good results in subsequent brand building.
It before, before we do brand positioning, we still need to "brand orientation", that is, to determine the development direction of the brand, mainly including the development direction of entrepreneurial brands, the development direction of corporate brands, and the development direction of product brands, etc. Wait. The brand orientation is not unique. It only determines the direction of brand survival and development. Therefore, it is very likely that the orientation of the two brands is similar, or even the same. In addition, the brand orientation cannot be changed at will. Once it is determined, it must be adhered to for a long time. Otherwise, it will move the whole body, and the brand will bear severe long pain and great losses, and even from then on.
The second, with social responsibility as the outline, refers to the public image that entrepreneur brands must fully reflect the attention of entrepreneurship. 10 million yuan fully reflects the sense of social responsibility of an entrepreneur; the charity donation donated by the world financial giant Soros has exceeded $ 1.3 billion, and he even expressed his hope to donate all the wealth before he died. However, there are still many entrepreneurs in China who are unwilling to donate. The richest list is "inconsistent" and the charitable list "inconsistent" is evidence. Mr. Kaiki, a world -renowned charity card, has a famous saying: "It is a shame to die among the wealthy." This sentence deserves many Chinese entrepreneurs.
In fact, the establishment of an entrepreneur brand image to a large extent rely on entrepreneurs to show their "social responsibility" to establish. This is the foundation of human nature, because not only most people have a "chivalry heart", but most people like heroes with "chivalry". Disasters or difficulties come, entrepreneurs can come forward. While providing material help, the heroic image of "chivalry" is more satisfying the inherent needs of human nature.
The third, with the construction of corporate brands and product brands, refers to shaping the entrepreneur brand is not for the personal "famous world", but to better shape the brand and product brands of the enterprise. For example, Henry Ford, the founder of Ford, is famous for the invention of car production of the assembly line. However, the company has replaced several generations of entrepreneurs. After more than a century, Ford has maintained vitality. Therefore, in the process of shaping the entrepreneur brand, we must try to maintain the popularity and reputation of entrepreneur brands and corporate brands and product brands in terms of popularity and reputation. It has become "obvious", and the world does not know what its corporate brand or product brand is. There are many such "star" entrepreneurs in China.
Five times
It to successfully shape the entrepreneur brand, the five major driving forces contained in the "Five Changs" are indispensable. The following analyzes the meaning of "Five Changs".
The one, often practicing internal skills. The best way to practice internal skills is "learning". To live old and learn old, this is the famous saying of Confucius, and most entrepreneurs also know this truth. However, many entrepreneurs don't know what to learn, because entrepreneurs are already "bulls", and naturally they don't know what they should learn. In fact, solving this problem is simple, that is, to see if you really feel "cattle". If it is true, then you should learn "humility" first, and then add the knowledge that you don't understand but need. Most of Chinese entrepreneurs are very smart, but many entrepreneurs lack the ultimate belief, or lack the wisdom of life, and it is easy to be arrogant. Therefore, it is the key to understand "humility" before practicing internal skills. Entrepreneurs must recognize this. It is "internal and empty."
The second, often innovate. Entrepreneurship brands cannot have a thousand people. Even if they do charity donations such as charity donations, it is best to have new ideas. For example, Mr. Shao Fu mainly donated in China's education, so that he can better shape the entrepreneur brand. For another example, Mr. Wang Shi, the chairman of Vanke Real Estate, successfully reached the world's highest peak at the age of 52 -Mount Everest at an altitude of 8848 meters, setting a record of the oldest Chinese age. In this way, Wang Shi has shaped the entrepreneurial brand, and at the same time, it also enhanced the corporate brand. The innovation can be said to be unparalleled, and it has achieved great success. It is worth learning and reference for entrepreneurs.
The third, often creating news events. Making news events is inseparable from innovation, but it is stronger than the purpose of innovation, and it is more direct and faster. It can be said that it is the most direct driving force among the five major driving forces. For example, Ni Runfeng of the home appliance industry is a entrepreneur who is good at manufacturing news. After a while, Changhong color TV price reduction, Changhong color TV to face the counterattack dumping, Changhong launched a backdoor TV, almost every time Ni Runfeng described the view of Changhong on the "front line" to the world's view of Changhong's view to the world. This move not only successfully shaped the entrepreneur brand, but also achieved the first outstanding image of the Changhong brand industry.
of course, while creating news events, entrepreneurs must also understand "to count the plan" and use what has happened to shape the brand. For example, on December 18, 2001, Canadian PPG company proposed to the Four Export Window Window Glass manufacturers such as Fujian Fujian, and proposed to the State Customs General Administration of Customs. The General Administration ruled that Fuyao dumped 24.09%and determined that it would impose tariffs on Fuyao. Four companies such as Fu Yao actively responded under the leadership of Cao Dewang. After more than 9 months of hard work, the Canadian International Trade Court ruled that its sales did not constitute an infringement. This is the first anti -dumping victory after joining the WTO in my country, and Cao Dewang has therefore become a candidate for the 2002 Economic Economic Person.
The four, often visit the grassroots. Entrepreneurship brand must not only show it for people outside the enterprise, but also for employees within the enterprise. Therefore, entrepreneurs should visit the grassroots levels and communicate with company employees. This can quickly and truly grasp the information of grass -roots employees, improve the enthusiasm of employees' work, and can establish an "affordable" entrepreneur image. For example, in order to share information with front -line employees, Mr. Sam Walton, the founder of Wal -Mart, did not hesitate to conduct aircraft inspections, and set up the company's own global satellite network system to achieve the purpose of facing all Wal -Mart employees every month. Mr. Welch, the former CEO of GM, also has a similar approach. It not only effectively shaped the entrepreneur brand, but also identified and promoted a large number of talents, capturing a series of business opportunities. However, there are still many entrepreneurs after a certain scale in the enterprise. They are hiding in the deep palace like the emperor. They rarely never visit the grassroots. Freshly shaped by entrepreneurial brands. Sam Walton once said that every front -line employee must know what he thought. This sentence is worth thinking about "deeply out".
Wen, often reflection. Confucius said: "The three provinces of my day are on the own." Ancient Greek philosopher Socrates said: "There is no value in life without provincial inspection." The great saints and philosophers still need to reflect every day, and entrepreneurs naturally need to reflect. Now, more than Confucius and Socrates are more than Confucius and Socrates, it is naturally inevitable. Therefore, entrepreneurs must often reflect on changes or make up for it as soon as possible, and avoid errors in the future, and then effectively promote the shaping process of entrepreneurial brands.

The two words of Sangang and Wuchang originated from Dong Zhongshu's "Spring and Autumn Performance" in the Western Han Dynasty. But as a moral principle and standardized content, it originated from Confucius in the pre -Qin era. Confucius once proposed ethical and moral concepts such as the monarchs and ministers, father and son, and benevolence and wisdom. Mencius then proposed that "the father and son have relatives, the monarchs are righteous, the couples are different, the old and young are orderly, and friends have a faith" moral norm. In accordance with the theory of Yang Zun and Hypinity of his avenue "Guiyang and the Yin Yin", Dong Zhongshu further exerted the concept of Wu Lun, and proposed the three outline principles and the five constant ways. Dong Zhongshu believes that in human relations, the three relationships of monarchs, father and son, and full responsibility for confidence are the most important. There are three relationships with the same relationship: the master and the main relationship: the master and the court; Lord, Zi is the main; That is, the so -called "monarch is the scholarship, the father is the son, and the husband is the wife's outline". The three outlines are taken on the way of yin and yang. Specifically, Jun, Father, and Husband reflect the "yang" aspect of heaven, and ministers, sons, and wives reflect the "yin" aspect of heaven; Yang is always in a dominant and honorable position, and yin will always be obedient and humble. Dong Zhongshu has established the dominance of monarchy, patriarchal, and husband power, and has sacred a feudal level system and political order into the fundamental law of the universe. Dong Zhongshu also believes that the way of benevolence, righteousness, etiquette, wisdom, and faith is the basic law of dealing with the relationship between monarchs, father, son, husband and wife, and humble relationships. In his opinion, one of the important features of people from other creatures is that human beings have the five constant ways. Adhering to the five constant ways, you can maintain the stability of society and the harmony of interpersonal relationships. Starting from Zhu Xi in the Song Dynasty, the three outlines and five are commonly used.

The concept of famous religion also started in Confucius. Confucius emphasized that he was educated in the society with a level name, and believed that it was first of all to "rectify the name" to achieve "monarch, ministers, father, and son." Dong Zhongshu advocates the name of the trial and educate all the people. During the Western Han Dynasty, the political concepts and moral norms that met the interests of feudal governance were determined as the name, the name was named, and it was made as a fame. It is called "called teaching". The content is mainly three outlines and five constants. However, the word "famous education" was used to refer to feudal etiquette used to refer to Confucius' "rectification" thought as the main content. During the Wei and Jin dynasties, arguments were carried out around the relationship between "famous religion" and "nature". Wang Xunjie's old Zhuang thought in Confucianism, thinking that the famous religion was out of nature; Ji Kang put forward the idea of ​​"more than the famous teaching and letting nature"; Guo Xiang of the Western Jin Dynasty believed that the famous religion was natural. After the Song and Ming dynasties, the famous religion was called "heaven" and became a stingy for the words and deeds of people. If the feudal ethics outline is common, it is regarded as a "sinner".

The concept of three outlines and five constants and well -known religions is defended by the sacredness and rationality of the feudal class rule and hierarchical order. It has become the basic theory of Chinese feudal autocraticism and is maintained and promoted by the feudal ruling classes of the past. As the highest moral principles and concepts of feudal society, they are written into the genealogy of the feudal family, playing a role in standardizing and imprisoning people's thoughts and behaviors. For more than 2000, it has always affected the nationality of the Chinese. Of course, this idea also plays a role in maintaining social order and regulating interpersonal relationships during a certain period.